Micro-marketing is an important business analysis and planning tool that creates very strong relationships with customers and partners, and increases revenue realization and operational abilities. It is about understanding, segmenting and targeting both local and individual markets. In this digital era, there are three key principles to consider during micro-marketing: 1. Consider the relationships [...]
Web content management or enterprise content management, despite being updated gives in to millions of orphan documents, and terabytes of data. Content that is distributed all over the enterprise becomes hopelessly outdated, buried behind several layers of folder hierarchies, and tagged in so many ways that it shows up in every search. The end result [...]
Over the years, Indian IT services companies have taken pride in building a service oriented mentality and perfecting the art of customer management. The term ‘customer handling’ has been used by countless number of people in their resumes and public profiles. The art and science of customer management has been perfected, as many people rightfully [...]
Conversational marketing is a widely discussed topic. A lot has been written about the difference between paid and earned media, but does it mean you now flood social media sites with your content and advertising instead of writing for a newspaper /magazine?You do the same old things on new channels – like creating a mobile [...]
Life can get very hectic in the last two months before the beginning of a new year as it is the time for customers to renew IT contracts and invite us to bid for new testing opportunities. This is also a great time for two reasons: The number of interactions with the customers / [...]
Is brand loyalty an outcome of brand engagement or are they two distinct goals that need to be pursued separately? One argument may be that these are not different goals – that engagement led to loyalty, while the contradictory argument may be that they were indeed to be two completely different marketing goals that [...]